3 Differences Between Content Writing and Copy writing -Rainkraft


Hey guys, its Subha and in this Blog, I'm going to share the 3 major differences between content writing Services and copy writing. So, if you're a freelance writer looking to start a copy writing business, you must know the difference between these two art forms, so you best know how to present yourself and find new clients. On the flip side of that, if you're an entrepreneur or a business owner looking to hire a freelance writer, knowing the difference will make sure you hire a writer that suits your needs. And let me tell you a copywriter is very different than a content writer, they often have different styles, tones, techniques, processes, and even personality types. 

So, if you fall into either one of those categories, whether you're looking to start a copy writing business or scale your business through copy writing... Make sure to hit subscribe for plenty more Blogs and copy writing basics coming your way. But, before we dive into the 3 key differences between content writing and copy writing, I want to dispel one gigantic myth... And to be honest, it’s kind of a crock of crap. 

I hear it all the time. “Subha, I cant write mn copy I've never been trained to write correctly, I didn't do well in English class in school or college and I just don’t have that formal writing ability.” I’ll be honest with you, some of the best copy out there, copy that I've read, copy that I’ve written, is super informal… It’s fun, it's engaging. This might blow your mind a little but there have been copying split tests that have proven copy written at a 3rd-grade level outperforms copy written at a college level. It just goes to show that we love the information that easy to consume, that’s simple and that gets the point across. 

Okay, so with that here are the 3 key differences between count differences between writing. Okay, the first key difference between content writing and copy content writing purposes. A copy is written to create a sale. So this creating a webinar script, a sales letter, a video sales letter, or a Facebook ad. Anything that’s written with creating a purpose for a sale. 

Content, on the other hand, is written with the purpose of creative engagement. So think blog posts, videos (like I’m Writing now) Instagram recording notions, images, graphics... these are all pieces of content that are used to create engagements to the second key difference between content writing copy content writing direction. Copy writing is extremely one-directional. It’s linear, it’s strategic, it’s intentional, a d it ends with a singular call to action... which is normally to buy, or to opt-in. A very good copywriter will write every single sentence in a way single sentence the reader to read the next sentence. 

They’ll guide them through a buying experience, with the result of taking those wanted a response, whatever that might be. Content, on the other hand, is very multi-directional. It’s like a conversation between friends. There are tangents and  sidebars and “oh my god did I tell you about this” and “by the ways.” So think by the log post and how it creates conversation and creates conversations often linked to multiple different sources and different sources tiple different questions and calls to action included in that blog post. So thin that the final key difference between content writing between content is the goal. 

As I mentioned before, copy presents an offer. So the goal of a good copywriter should be to increase conversion tote and, ultimately, increase revenue. Content, on the other hand, creates engagement and builds engagement and the goal of a content writer should be to get more likes, shares, comments, and dd goodwill and value to your business. 

Now, one isn’t more important than the other every business needs both. intent and value you add, the more brand loyalty you more brand the easier it is to sell. So a content writer makes a copywriter job a whole heck of a lot easier. My advice to you is whether you’re a content writer or a copywriter, stay in your lane, hone your craft. 

The more confident you are in what you do the easier you’ll be able to find clients and present your skills in a really powerful way. If you found this Blog helpful please like and share. And in the comment section below, ask your#1 most pressing copy writing question. 

For More Info:- Career Coach

Also Read:- 

https://rainkraft01.wordpress.com/2020/09/01/some-tips-to-help-become-a-content-writer/

https://rainkraft.blogspot.com/2020/09/seo-content-writing-services-rainkraft.html

https://rainkraft01.wordpress.com/2020/08/27/executive-coach-and-leadership-trainer-rainkraft/

https://rainkraft.blogspot.com/2020/08/how-to-run-creative-businesscontent.html

https://rainkraft01.wordpress.com/2020/08/24/content-agency-and-content-writing-services-agency/

https://rainkraft.blogspot.com/2020/08/should-i-create-content-agency-digital.html

https://rainkraft01.wordpress.com/2020/08/22/how-to-rank-your-website-with-content-writing-services/

https://rainkraft.blogspot.com/2020/08/amazing-seo-content-writing-services.html

https://rainkraft01.wordpress.com/2020/08/20/how-to-find-the-keywords-that-work-for-your-content-writing-services-goals/

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